Market Entry Analysis

A venture group hired Drew Hooper to prepare a market analysis on ride-hailing & delivery platforms in East Africa, in consideration to enter the market with a platform of their own.

Drew gathered extensive market and competitive intelligence, and provided an analysis of market factors, prevalent product features, synergies with client capabilities, and best suited cities/regions for market entry.

The venture group well-received both the market landscape and go-to-market analysis. As of yet, they have not entered the market. Furthermore, the group recommended Drew Hooper for subsequent consulting work.

Ride-hailing & Delivery Platform: Due Diligence for Venture Group

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Summary of Africa-wide Target Markets/Populations

Data & Insights into Kenya/Nairobi Transportation

Top Target Markets/Populations - by Size & Competitor Presence

Example - Presence of Top Competitors, by Urban Area/City

Example - Intelligence on Products, Services, & Features

Competitor Pricing Comparison

Details of Drew's Analysis

Market Landscape

• Market size and user penetration (by segment, region, and EA country)

• Segmentation of product (by vehicle type, service/use, feature)

• Comparison of competitor platforms (company size, country presence, pricing, service/feature offerings, market activity)

• Regulatory analysis (by country)

• Socio-economic trends

Product Strategy & Go-to-Market Primer Analysis

• Identification of target regions/cities for entry (by population of country & urban area, competitor presence)

• List of products/services/features of ride-hailing & delivery platforms

• Synergies for venture group from current leaders & portfolio capabilities (market entry method, markets, products/features, partnerships)

• Adjacent products and market opportunities (ecommerce, super apps)