Competitive Intelligence & Product Strategy

A second-time founder and MIT graduate hired Drew to provide competitive intelligence and insights for his new venture -- FinTech & services for SMBs in Africa. (The founder also continues as President of his first company, a FinTech provider to banks across 25 African nations). Also to note, African FinTech received $1.4B venture investment in 2022 and $1.9B in 2021.

Drew prepared a comprehensive market landscape analysis: defining 8 key segments of African FinTech providers, creating a database of 180+ startups/companies, identifying top competitors and potential partners, comparing 25+ attributes of the top 12 competitors, revenue modelling for top 6 competitors, etc.

Final outputs to the client included all the above market intelligence resources, a report on product strategy recommendations, and summary memos of the six top competitors/peers.

The founder and his team well-received Drew's analyses for informing internal strategy as well as in successfully applying to a global venture studio/accelerator. The founder also recommended Drew for subsequent consulting work.

FinTech to East African SMBs

Image Credit: Forbes, BFA Global

Description of Market & Segmentation

Revenue Growth Models for Three Similar Startups

Market Segmentation in Detail

Comparison to Similar "Lending Intermediary" Startups

Comparison to Similar "Lending IaaS" Startups

Advanced Filter/Logic for Analyzing Dataset of Peer Startups